Comments for dispatches from a digital marketer

Comment on Digital marketing strategy: keeping it focused by Michael Daoud

Michael Daoud — Thu, 09 Jun 2011 16:31:33 +0000

The guidelines about objectivity are so important. It’s also important to remember that even though the boss thought it’s a great idea to look into, if you take on the new platform or application and it fails, the boss will be asking you why you did it. Being objective with supporting evidence and reasoning as to why it is a good or bad idea is the best offensive or defensive play.

Comment on Corporate identity theft — is a competitor using your brand name to steal customers? by NitricOxide

NitricOxide — Fri, 23 Jul 2010 20:42:26 +0000

Howdy, just a brief note to say that i’m new to your site however I am most certainly a fresh fan.

Comment on Social networking going vertical by Erin

Erin — Thu, 08 Jul 2010 22:45:28 +0000

Thanks for the blog, Keith, I am so glad to see that people are finally starting to recognize this trend.

I fully agree that the emergence of such verticals is a sign that social media has reached mainstream and been accepted.

The company I work for, DevelopmentNow, actually builds niche social networks for specific verticals and, though you briefly mention it here, there are a surprising number of people that want to create a social network, however, much like socialgo, determining a viable revenue model or acquiring sufficient funding for development can be a challenge.

It is a process that I hope will become much more clear as such vertical networks take off!

Comment on Have — and use — a methodology! by Michael Daoud

Michael Daoud — Wed, 27 Jan 2010 21:19:35 +0000

I agree 100%. In my 16 years of experience of managing software development projects, I have come to know that without a clearly written plan that matches the customer’s objectives there is a high probability that the end result won’t match expectations making the final product not successful.