dispatches from a digital marketer

So today Apple launched their new iPad, to much fanfare and industry anticipation (hype?). And the contending question seem to pit the product’s success on the issue of whether usability offers more value, or whether utility overcomes usability. The iPad certainly continues Apple’s ingenious ability to keep usability at its most simple and effective.  And with the continuation of their ‘open systems’ approach that allows independent developers to create new applications, the distinction between usability and utility is blurred.

That said, there are some real challenges to the iPad becoming a full time use-it-anywhere device. I’ve already replaced one iPhone after having dropped it and I suspect the issue will be the same with the iPad. And what about the environment we use computers in: desks loaded with coffee mugs and water glasses, papers that slide on to floors with just a touch, and other opportunities to shorten the iPad’s life? And should we ever buy the first release of a new product?  Certainly more and better is to follow. And at a reduced price point. There’s a cost associated with being a ‘early adopter’ of technology.

All that said, I’m confident we all will follow the market’s acceptance of the iPad with great interest. And as for me, I’m leaning toward the usability side of the equation.