One chart says it all.
January 20th, 2010 § Leave a Comment
“I skate where the puck is going to be, not where it has been.” — Wayne Gretzky
The challenge of digital marketing is that you are constantly chasing a moving target (audience). The chart below made me take a moment and consider its implications. As the father of a 14 year-old daughter, I experience daily the various ways social media, especially Facebook, mobile phones and other platforms get used among her and her friends. And I believe that mobile phones are rapidly becoming the platform of choice, as they increase both their internal functionality, and their ability to incorporate Web based applications and access.
So when I saw this chart, I had to pause, and consider the implications:
This gives a whole new meaning to ‘early adopters’. With kids incorporating mobile phones into their daily lives in growing numbers, and parents accepting mobile phones as standard equipment, we digital marketers must explore new ways to both follow behavior and adapt our marketing. These pre-teens will grow into teenagers, and then college, and of course, then adults. And as they do, their use of mobile phones as an integral means for communicating, making purchases, finding friends and colleagues, searching for information, will be the platform of choice.
Digital marketing is a fluid practice, and we must always look for the direction and choices made by our target audience.
